Jose Tabbada. Independent specialist, not a campaign-management agency.
Ads Conversion Audit is operated by Jose Tabbada from the Philippines and provides services to businesses internationally.
Jose Tabbada
Digital Marketing Systems & Measurement Specialist
Jose works across the systems connecting advertising activity to measurable business outcomes: Google Ads, GA4, Google Tag Manager, websites, forms, CRM systems, attribution, reporting and automation.
Before building Ads Conversion Audit, his work included digital marketing systems and measurement for Australian professional-services businesses, where he worked on marketing attribution, CRM architecture, analytics, conversion tracking, reporting and automation across multiple brands.
He built Ads Conversion Audit after repeatedly encountering the same underlying problem: advertising decisions are only as reliable as the measurement system underneath them.
What this work actually touches
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Conversion tracking
- Marketing attribution
- CRM attribution
- Marketing automation
- Web development
- APIs and integrations
No certifications or partner badges are claimed, and none are displayed. Google, Google Ads, Google Analytics and Google Tag Manager are named here descriptively. They are the systems being examined, not endorsements.
We don't manage your ads, so we're not grading our own work.
This is a review of measurement, not a campaign management service, and it will not become one. That boundary is what makes the work worth commissioning: there is no account here being graded that was also built here.
Where repair or implementation work follows an audit, it is scoped and quoted separately, and the audit fee never depends on whether faults are found. A review that concludes the measurement is sound is a legitimate result and is charged the same as any other.
Received an email from me?
Then you have already been checked, and there is nothing for you to submit. The methodology page sets out how it was done and what it could not establish, which is the part worth reading before deciding whether the observation is worth your time.
Arrived here on your own rather than from an email? You can request a free check.
Who runs Ads Conversion Audit?
Jose Tabbada, as founder, and there is nobody else. Every check is reviewed by him and every report is sent under his name.
That is stated plainly rather than dressed up, because a review whose entire argument is evidential restraint cannot open by overstating its own size.
Where are you based?
Ads Conversion Audit is operated by Jose Tabbada from the Philippines and provides services to businesses internationally.
Working hours follow Philippine Standard Time, which is UTC+8. Email is usually faster than a call, whatever the hour.
Are you a Google Partner or Google-certified?
No. No partner badge is held and none is displayed, and nothing here is endorsed by or affiliated with Google. Google, Google Ads, Google Analytics and Google Tag Manager are referred to descriptively because those are the systems being examined.
The question is worth answering directly because badges are easy to imply and hard to verify, and a review selling evidential discipline should not be the one doing the implying.
Is this an agency?
No. It is one specialist doing one thing, and there is no plural to it: no team, no analysts, no office.
For this particular service that is closer to a feature than a limitation: the work is a judgement call about what evidence does and does not establish, and a named person is accountable for every one of those calls.
Why does independence matter if I already have an agency?
Because the numbers being checked are the same numbers your agency is judged by. That is not an accusation about anyone, it is a structural point: nobody in that arrangement has an incentive to go looking for faults in their own scoreboard.
A competent agency usually welcomes it, for the same reason. If the measurement is sound, the review says so, and their reporting is easier to defend.